Monday, March 4, 2024

Zanco: The Typeface of Delicious Contradictions

Zanco embodies a symphony of contradictions, marrying elegance with a hint of awkwardness, blending youthfulness with sophisticated charm, all encapsulated in a single variable display type. Its distinctive design, standing tall and slender, boasts curves that seem to dance with stress, angles that soften gracefully, and an intriguingly unconventional weight distribution that finds perfect balance.

Picture the typeface shifting effortlessly from a lean, lanky form to a bold, heavy presence, with shadows thickening sensuously at the base like interlocking puzzle pieces. The name "Zanco" itself pays homage to its inspiration—the long, stilt-like limbs of acrobats, soaring above delighted crowds.

Within its full family, Zanco offers an array of styles: from funky, heavy-footed platforms to slim, ethereal lifts reminiscent of art nouveau elegance. Its overall effect is a gentle, nostalgic curve, enticingly melty yet distinctly legible.

This typeface is a versatile chameleon, perfect for brand identities seeking heart and authenticity, for packaging that speaks effortlessly, and for messaging that feels both genuine and effortless. Imagine it adorning posters that command attention, billboards that captivate, and motion graphics that leap off the screen with vibrancy.

Zanco is the brainchild of Alexander Wright, crafted at the esteemed In-House Int’l studio foundry and brought to life by the skilled hands of Rodrigo Fuenzalida. In-House International, the creative agency behind this marvel, specializes in delivering branding breakthroughs for those who dare to change the game.

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Zanco: The Typeface of Delicious Contradictions

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